BatesManor sells its furniture to independent furniture stores and high quality department stores nationwide; it's very selective in choosing retail outlets. BatesManor had 10 full-time salespeople and 2 sales managers for fiscal year
This is a negative for BatesManor because they sell through independent furniture specialty stores and these stores have declined. However, the decision to only distribute to independently owned furniture stores demonstrates the high quality of their furniture.
Add Another Sales Rep: BatesManor employs 10 full-time salespeople and two regional sales managers. Their employees are expected to motivate retail salespeople, assist in setting up displays in stores, and give advice on a variety of matters.
It is important to have enough employees for the amount of work that is expected. Not hiring an additional sales representative could affect furniture sales because of the lack of help, and other employees potentially being overworked. Promote New Styles of Furniture: BatesManor has planned to introduce several new styles of living room and dining room furniture in However, this panel report is biased because the respondents appear to only be females and only Better Homes and Gardens readers.
These new items would require consumer advertising in shelter magazines to be launched successfully. Shelter magazines are the typical format used to highlight new furniture.
Drawing funds from cooperative advertising allowances will help gain more money towards consumer advertising in shelter magazines. Trade promotions and cooperative advertising are part of a push strategy.
Trade promotion is directed towards retailers and takes the form of catalogs, trade magazine advertisements, booklets for consumers, and displays.
The reduced funds of cooperative advertising for BatesManor will diminish the amount of newspaper advertisements. Consumer advertising is directed towards potential consumers through shelter magazines.
Since BatesManor has planned to introduce several new styles of furniture, it is incremental to advertise the furniture in shelter magazines.BatesManor sells medium-to high priced wood for bedroom, living room and dining room furniture. The company had net sales of $75m in and a before tax profit of $m.
The industry sales of wood furniture in were $b and are projected to . BatesManor Furniture is a manufacturer of high quality wood furniture, specializing in medium to high priced bedroom, living room and dining room pieces.
Their furniture is sold through 1, high-quality department stores and independent furniture stores nationwide, but not all stores carry the company's entire line of furniture.
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Palliser Furniture Upholstery Ltd (Palliser), located in Winnipeg is the largest furniture manufacturer in Canada with facilities in Canada and Mexico. These centrally and strategically located plants allow Palliser to provide prompt, cost efficient service and delivery to its customers.
In order to.